By The Dart invites local businesses to attend a free seminar at The Flavel on 13th September on Maximising Returns from Digital Marketing
The seminar is being given by Simon Wishy of Voco Veritas.
The seminar is titled “The Myths of Digital Marketing” and runs from 9.45am to 12 noon at The Flavel, Dartmouth.
Who should attend
This event is for small and medium sized businesses who would like to generate more leads/more sales from digital marketing and augment their online operations.
About the seminar
PPC (Pay Per Click) Campaigns such as Google Adwords and SEO (Search Engine Optimisation) are two marketing channels that can provide excellent return-on-investment (ROI)if implemented properly. However, outsourcing these activities or gaining proficiency in-house should both be approached with caution, as they are fraught with pitfalls!
This presentation will help business owners and their staff understand how these marketing channels can be used to best effect, with ROI as a priority.
Key Areas Covered:
• The differences between PPC and SEO and how they work together
• The common thread: Understanding keywords and your audience online
• How to forecast your return on investment before you begin
• Managing Digital Marketing in-house vs outsourcing it
• Common mistakes and how to avoid them
• Real world case studies and what we can learn from them
• Q&A
About Simon Wishy
Simon will already be known to many local businesses who have worked with him on developing their online strategies and also from a popular series of seminars By The Dart ran jointly with Simon approximately 6-7 years ago. Simon has over 25 years of professional involvement with the internet and brings a pragmatic and ROI focused approach to helping companies get the best from their investment in digital marketing.
Attendance is free - if interested in attending, please call 0800 888 6160 or email oscarstrachen@vocoveritas.com
About Voco Veritas
Based in Dartington, the consultancy works with a diverse portfolio of clients across Europe and North America."We have meticulously developed and tested our unique methodology and world-class suite of analytical tools. For every client we bring all of our expertise to bear on one outcome: creating a highly profitable and sustainable presence online.
Our advice is based on decades of real-world commercial experience with clients ranging from major retailers to mining companies; aerospace contractors to art galleries; from celebrities to construction firms.”We create bespoke digital strategies based on real-time data & a clear understanding of your business model and have helped to launch & manage 100s of profitable online businesses."
"Simon and his team are quietly changing the industry; their innovative, data-led strategies for generating a return-on-investment demonstrates how all Digital Marketing Campaigns should be run. I recommend this seminar for businesses of all sizes”. Nicholas McGrath, Former Marketing Director, Microsoft UK
“Just a few days of consultancy enabled us to complete tasks which would have taken months on our own. Visits to our site have risen to an all time high; their experience and insight have given us a totally new understanding of the impact we have online". David Jones, Manna From Devon
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