Mike Goodearl, Graphic Designer
Name: Mike Goodearl
What do you do? Graphic Designer
What’s your background? I studied art & design at College - specialising in typograpy, then worked in printer’s artwork studios, advertising agency studios, co-ran a design & artwork business. I’ve been a freelance designer now for 12 years
What are the pros/cons of working freelance?
Pros: freedom to work when I want to - commensurate with clients’ requirements of course! Cons: accounts and office admin!
Do you have to be up to the minute with new technology and the latest software? “Yes” to new technology and “Not necessarily” to latest software - if you are comfortable with whatever software you are using, and if it still earns you a comfortable living, why change it?! I think we are all under tremendous pressure to upgrade software; often unnecessarily.
Do advances in computing power and software make the job of a designer easier, more fun, more creative? Lots of computer memory obviously helps to speed things up and assist if you’re on a “creative roll”. I would hope that my creativity is still as good as it was 15 years ago when my first PC had a measly 20Mb hard drive and precious little RAM. More fun? I have had so much fun since the advent of computerised typesetting, page layout and design work that it would be hard to envisage a situation where I could ever have more fun. I am in the fortunate position that my work is like a paid hobby!
Who are your usual clients? I work mostly for a world-renowned hairdressing salon supply company in Northern Ireland and the USA, who keep me busy much of the time. I add to that with jobs from local clients. What type of local work do you do? I’m currently engaged on the Dart Music Festival programmes together with the T-shirts and posters. Royal Dart Yacht Club advertising and display work. Ads, leaflets, brchures for local companies – varies considerably. I was recently lucky enough to do the initial design/layout work on the “By The Dart” magazine.
What type of work do you most enjoy? Page-layout and typographical work. Image editing. I love it all......oh, possibly with the exception of marriage orders-of-service leaflets!
What tips do you have for local businesses etc how to use design in their promotion, brochures etc? Employ a professional designer, who uses professional design/layout software and who knows printing. Keep it simple – I still see promotional work that is so crammed full of type that the whole object of the exercise is completely defeated!
What’s your connection to Dartmouth? My brother and sister-in-law moved here in 1988. I spent occasional weekends down here, fell for the place, and then moved to Kingswear with my father in 1998 shortly after I had become a freelancer.
What do you like most about working here? and the least? It’s just a wonderful place to be - I’d never had a boat before! I miss the London and the home counties’ jazz scene.
What do you do when not working? Freelance jazz guitarist. Listen to music of all types. Enjoy the local social scene!
First published April 2008 By The Dart